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Investor Relations – How to Choose and Stay Connected To Your Investors

Investor Relations – How to Choose and Stay Connected To Your Investors

Image Credit – SCA Svenska Cellulosa Aktiebolaget

The investor relations department in public and larger private companies is in charge of accurate company affairs, but that’s not all these experts do. The job of an investor relations professional is more than helping to sell company stock; this department “serves as a bridge for providing market intelligence to corporate management.”

In order to stay connected to your investors you first must be able to find the right ones for you and your business. According to Podium Ventures, there are three things to keep in mind when deciding on an investor. First is finding someone who complements your business. Working with someone who has and/or lacks the same things as your business makes no sense. Next, make sure you are legally protected when it comes to monetary issues; ensure that the investor can keep up their end of the bargain. Lastly, “check the closet.” Double check that the person or department you are working with has nothing to hide that could hinder your business.

Just remember that in order for this partnership to work, you should also take a look at their practices. InterCall, for example, has a list of best practices for Investor Relation calls. Their tips include keeping the call short; usually a minimum of 30 minutes, anything more and the attention span of most adults starts slipping. Another tip is to switch speakers during the presentation. The different paces and tones of voice will keep the listeners engaged through the entire call.

Remaining connected to your investors is no different than staying connected to your business partner.  Do not be afraid to subscribe to the “it’s nothing personal, it’s just business” motto. No matter how much you might like the person, your relationship should remain focused on the business. Thus, if the investor does not have the qualifications you are looking for, it is best to move on until you can find someone you can feel comfortable with in making decisions.

Stock Connections specializes in working with San Francisco Bay Area companies that are involved in mergers & acquisitions, are raising capital, or creating stock option or other equity plans. We help start-up, private and public firms become – and remain – SEC-compliant. Stock Connections’ services are designed to help both start-ups and established firms comply with SEC and other regulations in their equity compensation programs. If you or anyone you know is looking to get involved with any of the above, we encourage you to contact us today!

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