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Crowdfunding Campaigns: How to Ensure Success

Crowdfunding Campaigns: How to Ensure Success


Has crowdfunding satisfied your money hunger?

Crowdfunding campaigns have the potential to give entrepreneurs and business hopefuls a substantial boost into their desired markets. With hundreds of thousands of failed crowdfunding attempts, it is essential to understand the appropriate steps that can make all the difference when it comes to the success of a campaign.

Pick an appropriate launch site: With hundreds of sites claiming to be “just what you need,” picking an online platform is especially important. Be sure to consider what type of venture you are funding and how you hope to discover investors.

Have a realistic timeline: Be reasonable with your plan and have a direct understanding of how your total funding requirements and time frame will mesh with each other.

Understand what is and is not appropriate: With the new actions imposed by the recent J.O.B.S Act, the crowdfunding laws as they have applied to you may have changed. Seek the advice of a professional if you are not 100% sure that your procedures are legally sound.  Resources and authoritative groups in crowdfunding include the Crowdfunding Professionals Association and the Crowdfunding Intermediaries Regulatory  Advocates. Follow the appropriate rules and your campaign will not be at risk for penalties.

Maintain positive investor relations: These individuals are giving you their hard earned money because they believe in your vision; do not leave them wondering if their money has been put to good use. Always stay in contact.

Be willing to improve: Consider performing your own market research and focus groups throughout the various development stages. Always graciously accept feedback and allow your vision to become better because of it.

Don’t be afraid to ask for help: Seeking help is never frowned upon when the future of your dream is at stake.  If you need to understand a procedure or need copy written on your behalf, consider working with a financial consultant or a public relations and marketing specialist. The last thing you want investors thinking is that you have an amateur level of experience in your field.

Stock Connections specializes in working with San Francisco Bay Area companies that are involved in mergers & acquisitions, are raising capital, or creating stock option or other equity plans. We help start-up, private and public firms become – and remain – SEC-compliant. Stock Connections’ services are designed to help both start-ups and established firms comply with SEC and other regulations in their equity compensation programs. If you or anyone you know is looking to get involved with any of the above, we encourage you to contact us today!

Photo Credit: Tax Credits

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