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Crowdfunding: A Story of Success

Crowdfunding: A Story of Success


Will crowdfunding bring in your funds?

Crowdfunding is a revolutionary method of gaining funding for start-ups and business endeavors that has been gaining popularity throughout the last decade and beyond. This particular method of fundraising allows entrepreneurs the chance to entice members of their audience and social circles to become investors within their business goals. Over the last several months, we have been highlighting various aspects of crowdfunding campaigns and their resources. Today, we review some of those aspects and highlight how a previously obscure invention used crowdfunding to gain ground and make millions.

Let’s review:

What is Kickstarter? Online outreach has become a very favorable method of crowdfunding and this online platform is one of the well-known pioneers. Kickstarter is offers crowdfunding opportunities for creative purposes. It is common to see films, music projects, art shows or inventions searching for funding on this site. In addition to the increasingly positive testimonials from users and entrepreneurs, Kickstarter has also received positive reviews from well-known media outlets like Time, BBC and CNN. The site as a whole is investor friendly and suggests both national and local funding opportunities.

What is Pebble? Pebble is an e-paper watch that is compatible with iPhone and Android mobile devices. According to the Pebble website, “[Pebble] is the first watch built for the 21st century. It’s infinitely customizable, with beautiful downloadable watch faces and useful Internet-connected apps. Pebble connects to iPhone and Android smartphones using Bluetooth, alerting you with a silent vibration to incoming calls, emails and messages.” Now that sounds like a fun gadget but you are probably asking, “what does this watch have to do with crowdfunding?”

How do they relate to each other? With the assistance of Kickstarter, Pebble was able to gain over 10 million dollars through online crowdfunding for the development of the Pebble smart phone watch. The group received nearly 90,000 orders in the months following the initial debut of their Kickstarter crowdfunding campaign and is still experiencing immense success as they begin production. Pebble received more than 68,000 investors during their crowdfunding campaign because of their impeccable investor relations. Not only did Pebble offer multi-tiered incentives for their investors, they also stayed in constant communication in relation to production and distribution.

Crowdfunding can be a very realistic option for funding a new business or personal venture, but there are rules and regulations that must be followed and procedures that should be carried out to ensure a successful campaign. If you or anyone you know is looking to begin a crowdfunding campaign, we urge you to contact Stock Connections today. We are educated and ready to help you and your ideas come to life.

Stock Connections specializes in working with San Francisco Bay Area companies that are involved in mergers & acquisitions, are raising capital, or creating stock option or other equity plans. We help start-up, private and public firms become – and remain – SEC-compliant. Stock Connections’ services are designed to help both start-ups and established firms comply with SEC and other regulations in their equity compensation programs. If you or anyone you know is looking to get involved with any of the above, we encourage you to contact us today.

Photo Credit: StockMonkey.com

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